Startup Marketing — specifically engineered to help founders succeed.
You need to acquire customers, gain traction, and grow — but you don't need an entire marketing department. Eggtooth provides a Fractional CMO and strategic marketing plan to scale your innovation effectively and efficiently.
Accelerate your growth with Marketing-as-a-Service.
IMMEDIATE
Our bench of marketing experts can dive in today — no need to build your own department.
COMPREHENSIVE
Our team covers every marketing function — all managed by your dedicated Eggtooth Fractional CMO.
COST-EFFECTIVE
Only use what you need — no need to hire full-time staff or juggle multiple expensive vendors.
Marketing-as-a-Service is instrumented to help you win.
1. DEFINE YOUR OBJECTIVE.
First, your marketing approach is determined by gaining executive and stakeholder alignment on a clearly defined business objective. It should be tangible, achievable, and trackable. It can be the number of customers you want to acquire, your target revenue, or anything measurable and instrumented to grow your business. Your goal should also be defined in a manner that, if achieved, sets your business up for its next stage. The outcome of this step becomes the core of your overall marketing strategy, plan, and execution.
2. DETERMINE YOUR STRATEGY.
Now that your organization is rallied around a profound and concise measurable, we help you create the relevant marketing strategy. This process involves positioning your offering to win, delivering business-critical messaging and brand direction, plus meticulously profiling your target audience. We review and optimize your sales process, build ICPs and personas, and map the buyer journey. Then, we create an associated go-to-market approach and instrument the sales funnel with analytics at every juncture.
3. PLAN YOUR MARKETING.
Once your funnel is visualized, we help you decide which channels and activities will fill it. Through a lens of earned, owned, and paid media, we work with you to select touchpoints that will generate awareness with your target market, drive prospects to your offering, and ultimately convert them to customers. We believe in lean and iterative demand generation methodologies to continuously optimize the marketing materials and activities so your integrated marketing plan becomes more effective over time while your customer acquisition costs decrease.
4. EXECUTE WITH EXPERTS.
Now that your marketing plan is crafted, we help manage the tactics. Through our team of diverse marketing experts, yours, or a combination of both — we guide the production of all necessary marketing materials and conduct required activities. We conform and prioritize the execution to support the business objective and marketing strategy while proliferating the appropriate message and maintaining brand consistency.
5. REVIEW, LEARN AND PERFECT.
As your Fractional CMO, we're part of your team. As your fully functional marketing department, we're embedded within your organization. As an invested partner, we're passionate and relentless about your business objective and how we can contribute to its realization. We monitor and report ongoing marketing delivery and how it tracks toward your goal and marketing plan. You can see the data related to marketing performance, leads, and customer acquisition through various analytics tools.