Marketing strategy and performance for founders and innovative business owners.
You need to get customers, gain traction, and grow, but you don't have the resources to hire an entire marketing department and full-time CMO. Eggtooth provides the critical leadership and strategic plan you need to scale your innovative business effectively and efficiently.
Accelerate your growth with Marketing-as-a-Service.
IMMEDIATE
As a comprehensive network of readied professionals, get started today. Don't wait to build an internal department.
DIVERSE
As a group of proven experts, every marketing function is available — all managed by your dedicated Fractional CMO.
COST-EFFECTIVE
As an on-demand partner, use only what you need, there's no need to hire full-time individuals for each marketing discipline.
Marketing-as-a-Service is instrumented to help you win.
1. DEFINE YOUR OBJECTIVE.
Your entire marketing approach is determined by first gaining executive and stakeholder alignment on a clearly defined business objective. It should be tangible, achievable and trackable. It can be the number of customers you want to acquire, the revenue you’re targeting, employee growth or anything else that is measurable and instrumented to grow your business. Your goal should also be defined in a manner that, if achieved, sets your business up for its next stage. The outcome of this step becomes the core of your overall marketing strategy, plan and execution.
2. DETERMINE YOUR STRATEGY.
Now that your organization is rallied around a profound and concise measurable, we help you create the relevant marketing strategy. This process involves positioning your offering to win, delivering business-critical messaging and brand direction, plus meticulously profiling your target audience. We review your current sales process and look for optimizations, build buyer personas, map their journey, and create an associated marketing and sales funnel with analytics at every juncture.
3. PLAN YOUR MARKETING.
Once your funnel is visualized, we help you decide which channels and activities will fill it. Through a lens of earned, owned and paid media, we work with you to select touchpoints that will generate awareness with your target market, drive prospects to your offering and ultimately convert them to customers. We believe in lean and iterative demand generation methodologies to continuously optimize the marketing materials and activities, so your integrated marketing plan becomes more effective over time while your customer acquisition costs decrease.
4. EXECUTE WITH EXPERTS.
Now that your marketing plan is crafted, we help manage the tactics. Through our team of diverse marketing experts, yours, or a combination of both — we guide the production of all necessary marketing materials and conduct required activities. We conform and prioritize the execution to support the business objective and marketing strategy while proliferating the appropriate message and maintaining brand consistency.
5. REVIEW, LEARN AND PERFECT.
As your Fractional CMO, we're part of your team. As your fully-functional marketing department, we're embedded within your organization. And as an invested partner, we're passionate and relentless about your business objective and how we can contribute to it being realized. We monitor and report ongoing marketing delivery and how it tracks towards your goal and marketing plan. Through various analytics tools, you see the data related to marketing performance, leads and customer acquisition.